Louis Vuitton Chapman Precious Rug

Louis Vuitton News

For Fall/Winter 2013, Kim Jones, Louis Vuitton’s Men’s Studio and Style Director commissioned British artists Jake and Dinos Chapman to create an interpretation of a French baroque floral print to be used as key motifs for the collection. “I sat down with Jake Chapman and we talked through the idea of a Garden in Hell”, says Jones. “This was the phrase Diana Vreeland famously used to describe her apartment. It was something we both responded to, that and all of the unusual animals to be found in the Himalayas.”

The designs commissioned to the Chapman Brothers appear in one of the standout accessories of the Fall/Winter 2013 collection: the Chapman Precious Rug – a richly colored rug woven with the neo-baroque pattern of fantastical flora and fauna. These anthropomorphic animals and creatures appear almost like the Chapman’s own spin on the Buddhist idea of “wrathful deities”, fearsome talismanic protectors from evil and a bridge between the natural and supernatural world this season.

The Chapman Precious Rug features a luxurious blend of silk (73%) and cashmere (27%) making it a super soft and cozy accessory for cold weather. A hand-embroidered Louis Vuitton signature adds a lavish detail, a perfect crowning touch. Chapman Precious Rug measures 54.3″ x 76.8″ and is priced at US$3800. This item is super rare and is only available in select Louis Vuitton stores. So if you happen to bump into one of these, you should definitely get it!

Louis Vuitton Chapman Rug Louis Vuitton Chapman Precious RugLouis Vuitton Chapman Rug. Wool/Cashmere/Silk blend. Digitally printed Chapman brothers motif & Louis Vuitton signature. US$1750.

A more “affordable” version of the rug is also available. This time, the Chapman brothers motif and Louis Vuitton signature is digitally printed onto the fabric. The fabric composition is also different: 80% wool, 15% cashmere, 5% silk. Priced at US$1750.

About the Chapman Brothers

Dinos Chapman was born in London in 1962 and Jake Chapman was born in Cheltenham in 1966. They both graduated from the Royal College of Art in 1990 and worked as assistants to Gilbert and George before beginning to collaborate in 1992. The Chapmans weave a vast range of associations into their work using material from all areas of the cultural landscape including philosophical theory, art history, and consumer culture. They engage with inflammatory subjects and use subversive strategies to produce works that defiantly refuse straightforward interpretation.

The Chapman brothers were nominated for the Turner Prize in 2003.

“For Louis Vuitton’s Fall/Winter 2013 collection, we were commissioned to create our own interpretation of a French baroque floral print. Using hand-painted watercolor artworks from our archives, and inspired by the intricacies of Himalayan traditional arts, we added twisted and surprising elements to the creeping floral design; subverting and reinventing the classic.”

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