We’re almost there.
Louis Vuitton is about to release the Monogram Collection, but before that, they want you to see Julia Nobis’s latest Ad Campaign.
Not too long ago, we wrote an extensive article about the Monogram Iconoclasts Collection and we shared the entire history. But it’s basically a limited series of Monogram Accessories designed by the six world-class renowned designers – Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo.
And it’s not just another release, this one is special as you will see handbags crafted from artist that has gathered inspiration and experience around the world.
The most notable is Karl Lagerfeld’s punching bag collection. It also features the Monogram Punching Trunk and though the prices haven’t been published yet, we know it’s going to be expensive.
Okay, let’s drop some information. Ahum, the New York Times Magazine estimated the price to be around $175,000 USD. Yes, you heard it right!
But back to Julia Nobi’s Monogram Collection Ad Campaign, it’s a very personal thing. You see, she is spotted taking a selfie picture while carrying the Monogram Travel Shoulder Bag.
She is also featured with Cindy Sherman’s Monogram Studio Trunk in a messy room, Julia is lying on the couch and playing with her parrot.
Then another picture showed her face painted like a clown, with her eyes closed and sitting on the Monogram Studio Trunk (folded) and holding the Monogram Tote Bag.
So what do you think? Would you get one?
A few days ago, we revealed some history about the Louis Vuitton’s Monogram Print – how it got started? How it eventually grew into a world-famous icon? And today, we are going to reveal the details of this line. Introducing the Louis Vuitton Monogram Iconoclasts Bag Collection.
First what you need to know, is that these new bags are designed by famous designers and creative directors. In fact, there are six contributors to this amazing line, they are Christian Louboutin, Frank Gehry, Cindy Sherman, Rei Kawakubo, Marc Newson and Karl Lagerfeld. Every one of them received the assignment to blend the tradition of the monogram with their own experience and inspiration and the results are stunning.
Christian Louboutin couldn’t leave red and pumps alone, so he made a complete shopping trolley with envelope pouches and even golden studs. It’s a true blend between Louis Vuitton and Loubies. Wow!
Frank Gehry looked at every Louis Vuitton handbags and thought: ‘none of them got twisted, so let me do it’. Here’s a Louis Vuitton Twisted Box Bag, it creates a bit of illusion, and it looks like a wave with its unevenness. It’s kind-of a beauty box and it comes with a beautiful glass. But with the top handle, you can use it anywhere you want.
Rei Kawakubo put holes in a shopping tote, but to make sure your items do not leak, she puts another drawstring bag inside. It got enormous spacious and its certainly a conversation starter. Do you dare to invest in Louis Vuitton with holes?
At Cindy Sherman, you get a complete ‘Studio Trunk’. Trunks have always been a tradition at Louis Vuitton, and you can get an extremely-large transportable-trunk to store your beauty accessories, jewelries and perhaps your shoes and so on.
Marc Newson goes where the trend is. Backpacks are so in right now. It’s so hot that Louis Vuitton released a complete new line. For the celebration of the Monogram, Marc Newson designed a couple more backpacks, which are great for the upcoming winter season.
And lastly, Karl Lagerfeld. Hmmm, where did he get inspired? Remember the last Chanel ad campaign? Yep, it was shot in the gym, with boxing gloves and so on. For the Monogram Iconoclasts Bag Collection, Karl Lagerfeld a series of punching bag (in three sizes PM, MM and GM) and also an monogram punching trunk.Louis Vuitton News Louis Vuitton News Louis Vuitton News Louis Vuitton News
The ‘Monogram Canvas’, symbol of Louis Vuitton. In 1854 Louis Vuitton established the house, but it’s his son Georges Vuitton that created the monogram in 1896, in honor of its father and it was also the day that an icon was born.
When the Monogram appeared, it was revolutionary. In the hands of Georges Vuitton, he transformed the icon into a universal symbol of modernity and today, the symbol has captured the minds of the people all around the globe.
In 1965 Gaston-Louis Vuitton recounted how his father, Georges Vuitton, had created the motifs on theMonogram Canvas: ‘First of all, the initials of the company – LV – are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the centre. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.’
The Monogram is now recognised globally as a defining signature, both literally and metaphorically, of the House of Louis Vuitton. As it has travelled through time, certain of its features and meanings remain the same. Blurring the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.
It is within this context that Louis Vuitton’s ‘Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.