Louis Vuitton’s New Perfume Campaign Features Léa Seydoux

Louis Vuitton News

Introducing Les Parfums Louis Vuitton Starring Lea Seydoux, photographed by Patrick Demarchelier.

Les Parfums Louis Vuitton Starring Lea Seydoux Look_01

Following the announcement Louis Vuitton was releasing not one but seven fragrances, the only thing (apart from getting our hands on them, stat) left to wait for were the campaign images.

Well, they’re here. 

Starring French actress Lea Seydoux and photographed by Patrick Demarchelier, the campaign images are every bit as beautiful as one would hope for the brand’s first fragrance.  

Shot on location in South Africa, Seydoux is the perfect embodiment of Vuitton cool girl in the, dare we say, fierce, shoot. 

The fragrances will be released in Australia September 15 and available from the brand's Sydney and Melbourne stores and online.

Les Parfums Louis Vuitton Starring Lea Seydoux Look_02

Les Parfums Louis Vuitton: an invitation to travel from the Maison Louis Vuitton, a prologue to an imminent departure. A collection of seven olfactory emotions embodied by Léa Seydoux, photographed by Patrick Demarchelier at Lone Creek Falls – Sabie Town, South Africa. On the advertisement, the French actress and fashion icon interprets an astoundingly simple beauty on set for the new Fragrance Campaign from Louis Vuitton.

Les Parfums Louis Vuitton Starring Lea Seydoux - Seven Unexpected Emotional Journeys

Starting September 1st, the seven creations, seven unexpected emotional journeys inspired by the wild abandon experienced when far from home, including: Rose Des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matière Noire, and Mille Feux, will be available exclusively in selected Louis Vuitton stores and here on louisvuitton.com.

NATURAL BEAUTY: Léa Seydoux goes back to nature in the advertising for Louis Vuitton’s new perfume collection, which was photographed by Patrick Demarchelier in South Africa.

He shot the French actress at Lone Creek Falls near Sabie in Mpumalanga. In one black-and-white image, Seydoux stands in front of the waterfall, while in another, more up-close color photo, she holds a delicate pink flower.

Marie-Amélie Sauvé served as stylist for the campaign, while Damien Boissinot headed up hair and Christelle Cocquet was the makeup artist.

“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion,” stated Seydoux.

The 31-year-old recently played the James Bond girl in “Spectre” and won the Golden Palm at the Cannes Film Festival in 2013 for her role in “Blue is the Warmest Color.” Seydoux’s next silver-screen appearance will be in “It’s Only the End of the World,” directed by Xavier Dolan, who has fronted men’s wear campaigns for Vuitton.

The label’s fragrance ads are due to break in October magazine issues and the Sept. 15 editions of daily newspapers around the globe.

As reported, Vuitton is journeying back into the world of perfumes 90 years after the launch of its first two fragrances — Heures d’absence from 1927 and Je, Tu, Il from 1928. Called Les Parfums, the new offer is a collection of seven women’s scents that were created by in-house master perfumer Jacques Cavallier-Belletrud, who was given carte blanche for the project by parent company LVMH Moët Hennessy Louis Vuitton.

“I wanted to celebrate women and their universal values — femininity in the world,” he said during the press launch in Paris. “I think that perfumes have to be back in luxury.”

The new Vuitton scents are to be sold starting today in some 200 of Vuitton’s stores worldwide. Flowers take center stage in the line of eaux de parfum, which includes Rose des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matière Noire and Mille Feux. Each is meant to correspond to a different olfactive journey.

Vuitton also has five pop-up units in the works, in Paris, London, Seoul and Dubai, to showcase its return to the perfumery business.

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The Louis Vuitton Lockme Cabas is a Luxurious Everyday Tote


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We are berri much in love with this Louis Vuitton Berri Bag that exudes a vibrant and youthful on-trend look. Slip on a Louis Vuitton hobo bag and transform your look in an instant! Look extra glam and fashion-forward as you slip this over your shoulders and people will surely notice.

A lightweight model in the best-selling and luxurious Monogram coated canvas, it features just the right amount of details without looking overbearing. Take note of the leather corners and keybell that gives it a feminine touch and as well as the cool double zip with a signature LV padlock

This Berri MM bag also has a cowhide shoulder handle, natural cowhide leather accents and trim, padlock, inside flat pocket and double smartphone pocket.

A beauty on its own, it comes in two sizes:

Louis Vuitton Berri PM Bag
Size: 15.4′ x 11.8′ x 4.7′ inches (L x H x W)
Price: $1520 USD or €1150 euro

Louis Vuitton Berri MM Bag
Size: 17.7′ x 14.6′ x 5.5′ inches (L x H x W)
Price: $1650 USD or €1250 euro


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Louis Vuitton’s Fall 2016 Ad Campaign Features Tons of Bags and Even More Selena Gomez


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Louis Vuitton Lockme Cabas Bag Reference Guide


Presenting the Louis Vuitton Lockme Cabas Bag. This newest addition to the Lockme family is an open-tote bag with the LV Twist Lock closure. It is available in two materials, Soft Calfskin and Python. It has a microfiber lining with a zipped pocket and 2 smartphone flat pockets. It has silver metallic pieces and includes a snap hook bell. The Lockme Cabas Bag is lightweight and spacious, perfect for everyday use.

Style, Price & Size




Louis Vuitton Lockme Cabas Bag $2,490.00 (USD) 16.9” L x 11.0” H x 6.7” W
Louis Vuitton Python Lockme Cabas Bag $3,850.00 (USD)


Louis Vuitton Noir Lockme Cabas Bag

Louis Vuitton Rubis Lockme Cabas Bag

Louis Vuitton Vanille Noir Lockme Cabas Bag

Louis Vuitton Bois de Rose Lockme Cabas Bag

Louis Vuitton Noir Python Lockme Cabas Bag

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The Best Louis Vuitton Bags We Found This Week on Instagram

Fashion Trends

Something was definitely in the air this week, because we found an abundance of Louis Vuitton bags on our Instagram feed; we’re certainly not complaining! You know what they say: the heart wants what the heart wants, and it’s clear that our Instagram followers’ hearts are smitten over LV.

Louis Vuitton bags and accessories have a very strong presence on Instagram. Several of our followers that we featured below are Louis Vuitton fanatics through and through. The majority of their collections are LV, and they even express their love (or LVoe) for the brand through their Instagram usernames. LV’s quality and iconic history has led to enormous consumer loyalty, and this favoritism definitely surfaces on social media. There are countless Instagram hashtags to follow for LV, including: #lvmonogram, #lvfriends and much more. Check out some of our favorites below.

Louis Vuitton Saint-Germain BB Bag

Louis Vuitton Card Holder

Louis Vuitton Limited Edition Ramages Pochette

Louis Vuitton Speedy Bandouliére 25 Bag

Louis Vuitton Pochette Plate PM

Louis Vuitton Palm Springs Backpack Mini

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Kimono Tote

Louis Vuitton Totally PM

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Josephine Wallet

Louis Vuitton Neverfull GM Tote

Louis Vuitton Mini Pochette Accessories Evasion

Louis Vuitton Rosalie Coin Purse

Louis Vuitton Pouch from Neverfull

Louis Vuitton Toiletry Pouch 26

Louis Vuitton Monogram Key Pouch

Louis Vuitton Sunglass Case MM

Louis Vuitton Medium Ring Agenda Cover

Louis Vuitton Speedy Mirage

Louis Vuitton Pochette Metis Bag

Louis Vuitton Twist MM Bag

Louis Vuitton Louise Clutch

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