Last May saw the introduction of a game-changing social media strategy, The Net Set, which was rolled out by the Yoox Net-a-Porter Group. A year on, Buro 24/7 Middle East found out just how the network is competing in an ever-changing digital market.

Sarah Watson, Vice President of Social Commerce spoke about the initiative saying: "We are incredibly proud of The Net Set — the world's first luxury shoppable social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experience. The functionality of the app has transformed since launching in May 2015, we've developed our existing features based on our members' feedback and created new ones so that it's the best and most intuitive product possible. So far we currently have over 130,000 members, over 1.2 million items have been loved, hundreds of inspirational photos have been uploaded every day and we've seen product 'trend', sell out and then re-ordered by our buyers." 

To celebrate the app's first birthday, The Net Set, which uses a three-prong approach, including geo location tagging and gamification, has now added an image tagging option too. Here you can tag a brand in an image, making it instantly shoppable via the Net-a-Porter.com website. 

New Style Council members have also been added to the jury. Poppy Okotcha, Elizabeth Jane Bishop and Yoyo Cao (pictured above) now join Quentin Jones (pictured above), the Glossier Founder Emily Weiss, Fashion Director Pernille Teisbaek, Fashion Designer Margarita Maccapani Missoni, Fashion Designer Elin Kling, Digital Influencer Fajer Al-Rajaan and Fashion Editor Shiona Turini.